TL;DR – My Contributions:
Developed tailored messaging and value-focused communication.
Aligned cross-functional teams through creative briefs.
Delivered marketing materials and support documentation.
Designed and executed a phased press rollout strategy.
Partnered with Ledger for co-marketing amplification.
Monitored performance metrics and iterated on strategy.
The Challenge:
XO Swap is an exceptional swap aggregator solution developed by Exodus and offered as a B2B solution for dapps, wallets and platforms wanting to deliver a faster and more competitive swap experience. Having already been integrated into Magic Eden and Rango, Ledger was the next partner. They chose XO Swap as one of the exchange options in Ledger Live. The goal was to drive awareness of this new partnership and educate the market on XO Swap while partnering with Ledger to amplify reach. The challenge was to craft messaging that effectively communicated the value of XO Swap, align diverse teams, and execute a phased launch that maximised impact across multiple channels.
Delivered Solutions:
Messaging Development: Collaborated with internal teams to understand product functionality and user benefits, refining the value proposition into clear, compelling communication.
Stakeholder Alignment: Provided execution teams with detailed creative briefs to ensure cohesive efforts across Product, Design, and Marketing.
Asset Development: Partnered with Design and Product teams to create marketing materials and support documentation tailored to XO Swap's target audience.
Phased Press Rollout: Designed a strategic launch plan with the PR team, rolling out the messaging in stages to maintain momentum and maximize visibility.
Co-Marketing Partnership: Worked closely with Ledger’s marketing team to amplify the launch through co-branded initiatives, extending the reach and impact of the campaign.
Performance Monitoring and Iteration: Tracked post-launch metrics to assess the success of the strategy and used insights to iterate onstrategic approach for XO Swap.
Disclaimer:
Specific performance metrics and KPIs are not shared publicly due to confidentiality.
