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Is Instagram the right social channel for your business?
In this Social Channel Selection for Revenue growth series, we are dissecting each major social channel to help you assess whether it is...

Debunking the 3 most common MarTech myths
Martech, short for marketing technology is shrouded in a fog of myths and falsehoods that keep the small business owners that need it, in...


Is Youtube the right social channel for your business?
In this Social Channel Selection for Revenue growth series, we are dissecting each major social channel to help you assess whether it is...

Fashion's Big Stake in S-Commerce - The Future of Online Shopping
S-Commerce, short for social commerce refers to the selling of goods on social networks. As social platforms have gradually become more...


Hermes: Masters of Brand Positioning
In 2019, the total revenue of Hermès worldwide amounted to about 6.88 billion euros. HERMES have positioned themselves as the ultimate in...


How Prada Excels Through Customer-centricity
Back in 2014 the world saw Prada’s annual profit fall a drastic 28 percent resulting in €451M. By 2015 the brand had seen a drop off of...


Hanifa: Mastery, Innovation and Authenticity
What can we learn from Hanifa's founder Anifa Mvuemba? Be Innovative Mvuemba took over headlines and achieved global acclaim for Hanifa...
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